“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” – Dallas Lawrence, Levick Strategic Communications
Deciding to use social media is the easy part; committing to its constant maintenance is another. From Twitter to Facebook to Google +, your options for social media marketing are endless. What social networking mediums would work best for me? How engaged do I need to be? What do I even say? The questions can go on and on, and what many business owners find is that social networking is usually more than what they bargained for. This aspect of marketing can be a time-consuming effort that can become overwhelming when you have other tasks to focus on. Keep in mind that what you present as your social media face is part of your overall brand so it’s imperative to put your best foot forward. When you’re ready to take the plunge into “digital space”, outsourcing your needs to Virtual Cachet is a worthwhile investment in establishing your business’s social cachet.